| Real Estate Post Card Marketing is an underutilized | | | | card marketing you can:use your real estate marketing |
| real estate marketing strategy known by many, but | | | | post cards like an extension of your Business Cards. |
| used by few. The test? How many agents do you | | | | You could include your real-world address, phone |
| know market real estate with postcards. Not many - | | | | number, and website address if you're comfortable |
| that's what I thought!Yet, those that do maintain high | | | | with that. The key is to include information that makes |
| visibility with their prospects. From useful tips to | | | | it easy for someone to get in touch with you.use your |
| delicious recipes, customized real estate marketing | | | | real estate marketing post cards to Announce New |
| post cards can leave positive and lasting impressions | | | | Listings. For example, announce your $2 million dollar |
| about you and your services at affordable prices.I like | | | | listing to a $750,000.00 neighborhood. Heck, it doesn't |
| marketing real estate with post cards for several | | | | even have to be your listing, and you can still |
| reasons:1. They're inexpensive - you can cast a wide | | | | implement this idea.Here's what I mean! Select 4-5 one |
| net and reach a lot of people for a little of nothing. And | | | | million dollar homes you'd like to sell, which can be any |
| as you know, or will soon learn, repeat contact with | | | | body's listings in any agency. Get to know them like |
| prospects is key to identity branding. You want buyers | | | | they're your own listings.Then, select a neighborhood, |
| and sellers to think of you when they're ready to | | | | or neighborhoods, of 200-500 homes where the |
| make a real estate transaction; which you can | | | | values are $500,000.00, or so. More or less is okay, but |
| accomplish easier when you have repeated contacts | | | | the idea is to seleect homes that are several hundred |
| with them. A series of real estate marketing post | | | | thousand dollars or more less in value. The idea won't |
| cards will do that for you.2. They're easy to set into | | | | work if there's only a $20,000.00 difference.Select a a |
| motion - it takes little time to reach hundreds to | | | | series of real estate post cards to send to the owners |
| thousands of prospects via real estate post card | | | | in the targeted neighborhood(s). A series of letters will |
| marketing.Here's a great way to use them. Chose a | | | | work, but you can make a bigger and more lasting |
| neighborhood to farm; condos, high end homes, country | | | | impression with postcards. Check out some Real |
| estates, move up homes, or whatever.Then, mail post | | | | Estate Postcards and you'll see what I mean. The post |
| cards to the homeowners on a routinely scheduled | | | | cards should appeal to their desire to "move up" into |
| basis. Perhaps it's once a month, with special emphasis | | | | larger and/or more expensive homes.Send a post |
| on holidays. Or maybe it's every other month.However | | | | card once a month.Then, get ready for some business. |
| frequent it is it your post cards should be interesting | | | | You'll get potential buyers interested in what you've got |
| enough that your prospects look forward to receiving | | | | to sell that will also be prospects for new listings. Can |
| them, but not so often that they are | | | | you see getting sales this way? How about |
| annoying.Fortunately, you don't have to spend time or | | | | listings?When you use this strategy you'll begin to |
| energy designing and printing your own post cards. | | | | create relationships with people that'll translate to sales |
| There are several companies that produce impressive | | | | and listing, and reap the benefits of your efforts over |
| Real Estate Postcards; ready for addressing and | | | | and over.A real estate post card marketing campaign |
| mailing. They're cute, charming and near deadly | | | | will enable you to frequently and inexpensively market |
| effective.Even if you're a do it yourself type and like | | | | Real Estate Postcards to the masses, and as you |
| the idea of owning a software program to design your | | | | know the more frequent your contacts with prospects |
| own you can't go wrong with ready made ones.As a | | | | the better your results will be.Lanard Perry is the |
| real estate agent you need to generate leads; buyers | | | | author of "Farming Expired Listings...;" a real estate |
| for listings and sellers wanting to list their properties. | | | | listing system that shows Realtors how to average 1 |
| You should also be taking advantage of every | | | | or more listings a week. Visit his websites at and for |
| opportunity to brand yourself. With real estate post | | | | more business building ideas. |