| It's no secret that communication is the key to success | | | | down. If it's not in front of me, there's a chance I'll |
| in the world of network marketing. As an on-air | | | | forget it. You don't have to be perfect, just prepared. |
| personality, I've found that communicating with | | | | Preparing yourself for prospecting calls is just like |
| thousands of listeners via a 100 thousand watt radio | | | | prepping a radio show. In both situations, you're in |
| station is no different than talking to prospects on the | | | | control. Talk to your prospect the same way you've |
| phone. I've spent 13 years in the radio industry | | | | rehearsed in the mirror, to your spouse or to your dog. |
| entertaining and informing listeners in different markets | | | | You're the expert, act like it! Have confidence in |
| all over the US and around the globe. Before starting | | | | yourself. It will come through loud and clear on the |
| my own home-based business, I'd broadcast | | | | other end. . Prospects will be more prone to listen to |
| everywhere from Reno, Nevada to the United Arab | | | | someone who sounds passionate, upbeat and excited |
| Emirates; Bangor, Maine to the Cayman Islands. Early | | | | about their opportunity. You are changing lives and you |
| on, I found that entertaining the masses was far less | | | | should be proud of that. They could be getting the |
| stressful than doing a prospect interview for my | | | | chance to be part of something big. |
| home-based business. These tips helped me become | | | | My radio show isn't for everyone. Neither is a |
| a more effective network marketer by sounding like | | | | home-based business. I consider my listeners special. If |
| one. Remember, it's not only what you say it's how | | | | others don't want to tune in, it's their loss. I approach |
| you say it. | | | | my home-based business exactly the same way. If a |
| You're not selling your business, your selling yourself. If | | | | prospect isn't attracted to the wealth building system I |
| you're a phony on the radio, listeners know and | | | | have to teach them then there are hundreds, even |
| change the station. A home-based business is no | | | | thousands of others that will be. Don't let a difficult or |
| different. So be yourself. Being genuine and personable | | | | uninterested prospect get you down. It's not the end of |
| goes a long way. This earns your prospect's trust, | | | | the world. You just learn to broadcast to those special |
| which in turn will make them feel comfortable and | | | | listeners that understand what you are doing. |
| more open to what you have to say. | | | | It no longer makes sense to use my skills to generate |
| Nobody gets a second chance at a first impression. A | | | | riches for someone else so now, I don't. I work hard to |
| bland, monotone delivery is just as off putting as bad | | | | turn my dreams into reality and teach others to be |
| radio. Wearing a big smile is an old broadcasting trick | | | | successful master prospectors. We practice |
| that will hide any hint of nervous tension in your voice | | | | preparation, delivery with enthusiasm, being a leader |
| and put you in a mindset for success. I still get | | | | and using your time wisely to build 6 figure incomes for |
| butterflies punching in digits and hearing that ring on the | | | | our team. It's OK to make mistakes, not have all the |
| other end of the line but with my grin and positive | | | | answers (as long as you know where you can get |
| mindset I don't sound nervous and neither will you. | | | | them) and being nervous. It makes you human. Don't let |
| Don't be afraid to make mistakes - everybody does. | | | | those things hold you back from picking up the phone |
| You're only human and the prospect will understand | | | | and getting started on the path to a solid, leveraged |
| that. It lets them know that you're an average Joe or | | | | income. Remember, it's not only what you say it's how |
| Jane, just like them. If you need to use notes...DO IT! | | | | you say it. |
| After 13 years on the air, I still have to write things | | | | Make it a great day! |