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Oh, the Places We ll Network!

If you are determined to crack the Hide it under a bushel? No. You've got
networking code and build priceless to let it shine.
business relationships it is important to 8. Workshops, Classes, and Seminars
research the various networking options 9. College Associations
and commit to a networking strategy. Get 10. Referral / Leads Groups
out and about and reach out. Be 11. Kiwanis, Rotary, Lions, Elks,
proactive. Open relationships Moose(I know there is an animal joke in
everywhere. On Planes, Trains, and there somewhere.)
Automobiles. On Golden Pond and even on One of the best ways to really get your
the Bridge on the River Kwai. (Sorry, I networking into high gear and gain
got carried away and my movie references visibility and develop relationships is
got a tad silly.) Anyway, you get the to...Volunteer. Be sure to look for
point. volunteer jobs that will provide you
To make connecting easier and more opportunities to show off your skills &
focused, look for groups and events where personality, and meet and interact with
networking is encouraged. People expect new contacts.
to exchange cards and meet new people at Volunteer to:
these types of gatherings, so go 1. Serve on committees for your
expecting to make some contacts. It is professional association. You can help
best not to consider joining any business shape the association's policy, as well
organizations unless you are committed to as work closely with and learn from other
being an active member for at least one experts.
year. This stuff takes time. 2. Chair a committee or run for office
Too many people go to business networking at your local Chamber of Commerce. Let
events with the wrong focus and try to people experience your leadership,
force their service down your throat. If communication, and organizational skills
you are not on the top of your game, you in action.
will end up stoically listening to a 3. Work the reception desk at the trade
bunch of pitches instead of getting the organization of your best customer. You
person to have a real conversation. will meet people as they sign in.
Also, it is possible to spend a bunch of 4. Help direct people to the right rooms
dinero on joining networking groups, so at State and National Trade Shows,
consider your affiliations carefully. Conventions, and Conferences (often
Call and ask if you can attend as a called being a people mover).
visitor. Most allow at least one free 5. Be a greeter at a leads/referral group
visit. meeting. The greeter spot is ideal for
Again, you can network everywhere and the self-diagnosed shy,because the title
anywhere. Heck, start your own alone forces you to connect. Plus, as a
networking group. There are plenty of greeter there is an automatic assumption
places that offer networking that you are "in the know" and others
possibilities. What follows is by no will naturally come to you for info and
means a complete list, but these help.
suggestions can lead to some great 6. Join the board of your favorite
opportunities (for more suggestions and charity. You will likely connect with
specific tips relating to this list, key industry leaders and gain a
check out pages 67 thru 72 of Cracking reputation as a leader yourself.
the Networking CODE: 4 Steps to Priceless Crack the Networking CODE.
Business Relationships). Be Progress (TM).
Eleven Proven Places to Network: Recognized as a 'Sales-and-networking
1. Organizations to Which You Already guru' by the Dallas Business Journal,
Belong Dean Lindsay is the founder of The
(Homeowner's Association, office parties, Progress Agents LLC ( - a seminar company
Sunday School Class, PTA, etc.) dedicated to empowering progress in
2. Professional Trade Associations sales, service, and workplace
3. State and National Trade Shows, performance.
Conventions,and Conferences Dean's best selling book Cracking the
4. Trade Organizations of Your Best Networking CODE: 4 Steps to Priceless
Customers Business Relationships has been endorsed
If the fine people who already use your by a who's who of business leaders and
services belong to these organizations, performance experts including Ken
would it not be safe to assume that other Blanchard - author of The One Minute
members might want to use your services Manager, Brian Tracy and Frank Bracken,
as well? the President and COO of Haggar Clothing
See if you can present a breakout session Co.
or seminar on something related to your Jay Conrad Levinson - the author of
work. Guerrilla Marketing, thought so much of
5. Chamber of Commerce Cracking the Networking CODE that he
6. Golf/ Sports wrote the book's foreword.
7. Spiritual Organizations A cum laude graduate of the University of
I am NOT suggesting that you join a North Texas, Dean presently serves on the
church or synagogue only for the business Executive Advisory Board for UNT's
opportunities. But let's face it - many Department of Marketing and Logistics.
solid business relationships are forged The Dallas Business Journal selected Mr.
in the pews and folding chairs of Lindsay as one of D-FW's Rising Stars
spiritual organizations. Go for the Under Forty in The Business World Today
right reasons and let your light shine. in their yearly Forty Under 40 list.




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