| It’s no secret that communication is the key to | | | | in front of me, there’s a chance I’ll forget |
| success in the world of network marketing. As an | | | | it. You don’t have to be perfect, just prepared. |
| on-air personality, I’ve found that communicating | | | | Preparing yourself for prospecting calls is just like |
| with thousands of listeners via a 100 thousand watt | | | | prepping a radio show. In both situations, you’re |
| radio station is no different than talking to prospects on | | | | in control. Talk to your prospect the same way |
| the phone. I’ve spent 13 years in the radio | | | | you’ve rehearsed in the mirror, to your spouse |
| industry entertaining and informing listeners in different | | | | or to your dog. You’re the expert, act like it! |
| markets all over the US and around the globe. Before | | | | Have confidence in yourself. It will come through loud |
| starting my own home-based business, I’d | | | | and clear on the other end. . Prospects will be more |
| broadcast everywhere from Reno, Nevada to the | | | | prone to listen to someone who sounds passionate, |
| United Arab Emirates; Bangor, Maine to the Cayman | | | | upbeat and excited about their opportunity. You are |
| Islands. Early on, I found that entertaining the masses | | | | changing lives and you should be proud of that. They |
| was far less stressful than doing a prospect interview | | | | could be getting the chance to be part of something |
| for my home-based business. These tips helped me | | | | big. |
| become a more effective network marketer by | | | | My radio show isn’t for everyone. Neither is a |
| sounding like one. Remember, it’s not only what | | | | home-based business. I consider my listeners special. If |
| you say it’s how you say it. | | | | others don’t want to tune in, it’s their loss. |
| You’re not selling your business, your selling | | | | I approach my home-based business exactly the |
| yourself. If you’re a phony on the radio, listeners | | | | same way. If a prospect isn’t attracted to the |
| know and change the station. A home-based business | | | | wealth building system I have to teach them then there |
| is no different. So be yourself. Being genuine and | | | | are hundreds, even thousands of others that will be. |
| personable goes a long way. This earns your | | | | Don’t let a difficult or uninterested prospect get |
| prospect’s trust, which in turn will make them | | | | you down. It’s not the end of the world. You |
| feel comfortable and more open to what you have to | | | | just learn to broadcast to those special listeners that |
| say. | | | | understand what you are doing. |
| Nobody gets a second chance at a first impression. A | | | | It no longer makes sense to use my skills to generate |
| bland, monotone delivery is just as off putting as bad | | | | riches for someone else so now, I don’t. I work |
| radio. Wearing a big smile is an old broadcasting trick | | | | hard to turn my dreams into reality and teach others to |
| that will hide any hint of nervous tension in your voice | | | | be successful master prospectors. We practice |
| and put you in a mindset for success. I still get | | | | preparation, delivery with enthusiasm, being a leader |
| butterflies punching in digits and hearing that ring on the | | | | and using your time wisely to build 6 figure incomes for |
| other end of the line but with my grin and positive | | | | our team. It’s OK to make mistakes, not have all |
| mindset I don’t sound nervous and neither will | | | | the answers (as long as you know where you can get |
| you. | | | | them) and being nervous. It makes you human. |
| Don’t be afraid to make mistakes – | | | | Don’t let those things hold you back from |
| everybody does. You’re only human and the | | | | picking up the phone and getting started on the path to |
| prospect will understand that. It lets them know that | | | | a solid, leveraged income. Remember, it’s not |
| you’re an average Joe or Jane, just like them. If | | | | only what you say it’s how you say it. |
| you need to use notes…DO IT! After 13 years on | | | | Make it a great day! |
| the air, I still have to write things down. If it’s not | | | | |